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OIf you have been running your business for a long time, you might have some search engine optimization idea. However, if you are new, then you need to know that SEO is crucial for websites.

The main question is, “What is SEO?”. SEO stands for search engine optimization. It’s the process of increasing your website traffic by improving your content.

Put yourself in the position of a potential customer. You search the name of a product on google, and multiple names come up on Google. Who would you prefer? You would obviously choose the names that come up first on the first page of the search engine.

The reason behind this is optimized content, which leads the business to come up on the first page of the engine.

Web Traffic

One of the main reasons businesses need search engine optimization is to increase web traffic; when your web traffic increases, your visibility and rankings on search engines, such as Google or Bing, increase.


SEO makes your websites look authentic and real. There are a lot of scam businesses online. So how does one know that this business is trustworthy? Through SEO.

Better User Experience

Another reason why search engine optimization is important is it helps in offering a better user to users. When you put in efforts in generating responsive content, potential customers will attract more towards you.